💡 Business Brainstorms 💡- My favorite ideas of the week

🙈 Copying doesn’t matter

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• Copycats usually fail because they don’t understand really all the innerworkings of the company they’re cloning. And if you get even just one tiny detail wrong, you’ll fail

• They also fail because they don’t have the necessary stamina to keep going when things get tough since they’re just chasing a quick win.

• Cloning a product is usually the easy part. Cloning everything else is the real challenge.

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🙊 The Law of Candor

The 22 Immutable Laws of Marketing

• Listerine “The taste you will hate twice a day”

• “The 1970 VW will say ugly longer”

• “Avis is the No 2 rental company” (so they will try harder)

🙉 Gigantic Somnambulant Sloth

No B.S. Direct Marketing by Dan Kinney

• When writing sales emails or marketing copy always remember you talk to just one person, not some big organisation. You’re not on stage giving a big sales presentation. You’re talking one-to-one with people (even though the communication is async).

• Secondly, always assume you’re dealing with people with unbelievably high activation energy.

• You have to remove all friction. Don’t say “let me know when you have time next week for a call”. This requires them to check their calendar. Far too much friction. Instead, say “just reply yes and I will take care of everything”.

• You have to give people an extremely compelling reason to take action. Vague language never works.

🦧 Meetup Replacement

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• 100% agreed. In most cities all listed meet-ups are virtually dead.

🦍 Software Selection

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• Software selection is a billion dollar market and yet fundamentally broken.

• G2 and Capterra are thinly veiled ad catalogues.

• Use LLMs it should be possible to build something truly unbiased.

• The economics should be flipped so incentives are properly aligned. Buyers should pay for recommendations not sellers. As long as sellers fund all the recommendation systems they will remain flawed.

• Software contracts are costly decisions so it should be viable for buyers to pay for, say, an unbiased, CRM expert that gets on a call with you, learns about your business and helps you figure out what truly is the best option.

End Note

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Have a great week,

Jakob

PS: Want to share feedback anonymously? 🙋‍♂️