Generative workout soundtracks, 1000 job-related trends, the hot shot method, ...
this is Jakob Greenfeld, author of the Business Brainstorms newsletter - every week I write this email to help you level up your entrepreneurial game.
Let's dive into today's ideas, trends, and opportunities.
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“I would bet GPT-4 plus a physician's assistant to take some measurements could do as well as or better than your median GP. Maybe even GPT-3.” - Twitter
I’m pretty sure a fine-tuned version of GPT-3 would already be able to provide better suggestions than your average doctor.
Readable summaries of the current state of research on specific topics à la Examine.com would be another interesting step in the same direction. Here’s an insightful related case study and this free tool works surprisingly well.
“Generative product I would love: book soundtracks. Put in the book, get a soundtrack that plays while you read it, inspired by the content. Reading Tomorrow, and Tomorrow, and Tomorrow, and would love to listen to the game music while they're talking about it, for example.” - Packy McCormick
Would love to use something like this for workouts based on data recorded, for example, my Apple Watch. Imagine having your favorite celebrity scream at you when you start to slow down during a run or rest too long during workouts using your actual name.
I also think with all the recent advances in generative art there’s a huge opportunity to create an app like Zombies, Run! but personalized, infinite, and ever-adapting (e.g. when you stop at a red light this gets woven into the story.)
📈 Trend Signals
I put 20k keywords I scraped on Indeed into Google Trends. Two interesting examples below and you can check out the 1000 fastest-growing trends I found here. Lots of interesting job-related keywords, especially if you’re looking to build a niche job board or make a career change.
UGC (user-generated content) is earned media produced by a brand's engaged, paying customers.
Unlike influencer content, originally UGC meant content that isn’t sponsored by the brand. But given that brands noticed how effective it can be, a lot of “UGC” content is now sponsored. UGC content marketplaces started to emerge and “UGC” now often simply means less polished sponsored content by creators without a huge audience.
This is a great thread with examples by Tabs Chocolate who were able to use UGC as their main growth channel.
A purchasing assistant is an individual who helps a business with its purchasing decisions. This can include researching and sourcing suppliers, negotiating prices, and managing inventory.
Purchasing assistants are important for businesses right now because they can help save money when it comes to making purchasing decisions.
The Framework: The 'hot shot' method
Explanation: 'I envision a badass in my role tomorrow and I ask myself 'what is one thing they would look at and immediately address?' We've all been the new person that took over from someone else. Or we bought a company from someone else. The person's job we take over or the person's business we buy, to them, it's
probably the best it's ever been. The irony is that on the same day, it is the worst it will ever be to us. Because it's the beginning of the journev. That act of pausing, reflecting, asking what someone else would do, acknowledging it very quickly. And then the trick is taking action right away. I take action on it within 24 hours. I tell my team. Every time, they say, 'What took you so long?' That is how I
🧙♂️Take my advice
“Reed and I were looking at ideas for a long time before we came up with the one that eventually became Netflix. There was no "aha" moment. We brainstormed all kinds of crazy stuff, from personalized shampoo to custom dog food.
Although everyone likes the idea of the epiphany, of the "idea that changed everything," unfortunately that's not how it happens. No successful company got there doing the thing they started off with. It's a process of trial and error, iteration, and persistence.”
Marc Randolph (Co-Founder of Netflix)
💸 Revenue Signals
📚 Read this:
Justin Tan started Video Husky (a productized video service) with $1.5k. Four and a half years later they’re doing $100k+ MRR profitably and bootstrapped.
He wrote a great thread sharing 7 lessons he learned along the way.
The lesson that stood out most for me is how everything changed once they identified who they needed to focus on and what to say to get their attention.
Video creators who had never outsourced editing before quickly churned and gave them the impression their offer simply wasn’t good enough. However, video creators who previously outsourced editing stayed and raved about them.
Famewall. Attract more customers by collecting testimonials with ease & adding them to your website in minutes without any coding!
Ryan and I decided to make one of our favorite internal tools publicly available. We built it to make one of Ryan's sales secrets (cold emails + personalized videos) scalable. You can check it out here.
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Have a great week,
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