GLP-1 injections, consumer trends, the motivation equation, ...
this is Jakob Greenfeld, author of the Business Brainstorms newsletter - every week I write this email to share the most interesting trends, frameworks, opportunities, and ideas with you.
Let's dive in!
“Bumble should replace people's dating profiles with a screenshot of their youtube recommendations” - Twitter
Note: Revealed preferences are in general 10x more interesting and useful than stated preferences. The books you read vs. the books you publicly recommend. The tweets you save privately vs. the ones you retweet. Matchmaking is one interesting application, but any kind of recommendation service can benefit from it.
“we need shazam for clothes being worn on tv shows and movies” - Twitter
Note: Really weird that this doesn’t exist yet despire all the advanves in AI.
Note 2: Interestingly ASOS got started with a somewhat similar idea. ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV”.
“Would pay money to never receive a cold sales email in my primary inbox ever again.” - Chris Frantz
🛠 Things Worth Checking Out:
Curation Monetized. Real-world examples of online projects that monetize by organizing existing information
SaaS Origin Stories Podcast. Deep conversations with founders as they share how they started their SaaS journeys. You’ll hear firsthand the do’s and don’ts of building and growing a SaaS company and inspirational stories to fuel your own SaaS adventures. Listen on Apple Podcasts or Spotify.
📈 Trend Signals (Consumer Behavior Edition)
Great question by Sriram Krishnan: “What is consumer behavior on the edge today that will be widely adopted in 4-5 years?”
A few answers I found interesting:
“Drinking ketones.” (Note: Ketones are alternative fuels for the body that are made when glucose is in short supply. There’s some evidence that they suppress hunger, boost energy and enhance cognition.)
“Facial recognition to identify strangers. “Or even just people you’ve met before. Think I would pay $10k for this right now.”
“GLP-1 injections. Everyone will be on that shit soon”. (Note: GLP-1 agonists are most often used by people with type 2 diabetes to manage blood sugar levels.”)
“more customized/personalized physical products (skincare/beauty/food/nutrition). e.g. prose for shampoo, curology for skincare, gainful for protein supplements, cana for drinks”
“At-home blood tests”
“Homesteading - both the real thing and modified for urban life.”
👨🎓 Framework: The Motivation Equation
The procrastination equation from Piers Steel summarizes hundreds of studies done on the topic of procrastination.
It tells us there are four leverage points to use for increasing our motivation. You can:
Focus on Expectancy by increasing the perceived odds of success.
Focus on Value increasing the perceived reward.
Focus on Impulsiveness by decreasing the number of distractions.
Focus on Delay by decreasing the time it will take to get the reward.
So for whatever goals you have for this year, it makes a ton of sense to spend at least a few minutes to brainstorm how you can increase your motivation taking these factors into account.
👊 Hustle Story
He then sold them to fellow entrepreneurs in the WeWork he was working at at the time.
Only later he added further perks which work mostly made possibly by existing members. In the beginning the whole value prop was really just a cool looking credit card he ordered on Alibaba.
💸 Revenue Signals
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Have a great week,
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