Micro-stores, flipping ostriches, mocktails, a niche wiki making $12k/month, ...

Hey,

this is Jakob Greenfeld, author of the Business Brainstorms newsletter - every week I write this email to share the most interesting trends, frameworks, opportunities, and ideas with you.

Let's dive in!

💡 Opportunities

• “Best Buy is now just a bunch micro-stores (Wireless, Microsoft, Logitech, etc) for brands that can’t afford standalone stores. Why hasn’t anyone done this for all the D2C brands wanting physical presence?” - Michael Girdley

• “Just found out that an ostrich chick costs $525 at 30-60 days old. Adults lay 2 eggs per week (equivalent to 50 chicken eggs) but an adult ostrich is worth $7500-$10k+ Y’all… I’m about to start flipping ostriches.” - Jeff Putnam

• “Is anyone building a wirecutter for eCommerce SaaS? Xero or Quickbooks? Shipmonk or ShipHero? Recharge or Retextion? Okendo or Yotpo? If so, I want to invest in it and help you build it!” - Moiz Ali

🛠 Things Worth Checking Out

• SaaS Origin Stories Podcast. Deep conversations with founders as they share how they started their SaaS journeys. You’ll hear firsthand the do’s and don’ts of building and growing a SaaS company and inspirational stories to fuel your own SaaS adventures. Listen on Apple Podcasts or Spotify.

• Good Tools. Discover zero-cost tools to communicate, market and monetize for indie entrepreneurs.

• Sick of trading your time for money? This free video crash course from Productize & Scale will teach you how to ditch hourly building and create a more scalable and profitable client service business.

📈 Trend Signal

• Mocktails = non-alcoholic cocktails.

• In my experience it’s often hard to find good mocktails. Many bars simply use the exact same recipe as for the alcoholic variant and then leave out the alcohol. This usually tastes boring since you’re basically left with some fruit juice mix.

• Good mocktails use some more interesting ingredients (like non-alcoholic gin) to properly replace the alcohol’s buzzing sensation.

👨‍🎓 Framework

• The Framework: bitch voice vs. boss voice.

• Explanation: I learned this one from Andy Frisella (the guy behind 75 Hard). I know it’s kind of cheesy but hear me out. Labeling is, in general, an incredibly powerful tool.
  
  Here “bitch voice” is the label for your inner monologue that’s telling you phrases like: “not now”, “maybe tomorrow”, “let’s first do …”, “I’m not in the right mood”, “I’ll wait until …”.
  
  Having a label like “bitch voice” makes it easier to recognize these thought patterns and turn them into more produtive ones (i.e. overwrite it with your boss voice”). It allows me to greet them like an old friend (“Oh hey bitch voice”), smile, and do the exact opposite of what it’s telling me to do.

💸 Revenue Signals

• Bike Lock Wiki generates $12k/month. Great breakdown by Thomas Jepsen here.

• Typebot is now at $3k MRR. (“Conversational form builder that you can self-host.”)

• Clerk.dev just crossed $2k MRR. (“Drop-in authentication for React and React Native”)

• Serpjoy hit $1,500 ARR just 19 hours after the launch. (“The simplest SEO platform you'll ever use”)

End Note

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Have a great week,

Jakob

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