New micro-industries, Nike of baby diapers, online-orders-as-a-service, impatience with results, ...
this is Jakob Greenfeld, author of the Business Brainstorms newsletter - every week I write this email to share the most interesting trends, frameworks, opportunities, and ideas with you.
Let's dive in!
“I see a big opportunity out there for grocers to launch wellness apps.
75% of people are looking for more personalized nutrition options, while 40% of people are willing to share medical data with grocers to receive custom nutrition advice. Cool opp for the right startup” - Justin Mares
“I swear, this is a business: "Order things off the internet for me". The business: Older, or elderly folks pay monthly fee to call-in to live human. Customer then instructs human to visit websites they like, & helps them order things. The biz could have their CC on file.” - Peter Askew
Anand Sanwal, the founder of CB Insights shared a great list of 50 startup ideas. A few of my favorites:
“Is there a marketplace where banking, equity research, PE, VC, etc analysts can share or sell their financial models for companies, markets, etc?”
“Royalty- or revenue-based financing for freelance writers, analysts or researchers building subscription products/brands (Substack or otherwise)”
“A board of directors search platform that helps startups find external board members who have operating experience (not investors) - by industry - who’ve taken a co to certain scale - in specific functions - within certain geos If can search for diverse potential BoDs, big +”
“D2C startup idea: The Nike of baby diapers. Create super high-performance, premium diapers”
“'buyable' Google doc travel itineraries 1. Friends often share their travel planning Google docs. "Here's my Iceland doc" 2. Since they're friends, I trust their taste/judgment 3. LM just buy the whole itinerary with a 'buy now' button”
“a Glassdoor for tech cos to evaluate and see ratings of advisors/service providers like lawyers, bankers, and accountants. I remember when starting CB Insights, our first lawyer was this guy who did real estate law. I had no idea there were firms and lawyers that specialized in helping technology companies. When you’re looking to sell your company or do acquisitions, how do you know which i-banker might be relevant to your situation?”
🛠 Things Worth Checking Out
Curation Monetized - real-world examples of online projects that monetize by organizing existing info and resources.
SaaS Origin Stories Podcast. Deep conversations with founders as they share how they started their SaaS journeys. You’ll hear firsthand the do’s and don’ts of building and growing a SaaS company and inspirational stories to fuel your own SaaS adventures. Listen on Apple Podcasts or Spotify.
📈 Trend Signal
“From 2019 to 2021, the global number of ultra-high net worth individuals, those worth more than $50m (£41m), grew from 174,800 to 264,000.” - Guardian
As a result, tons of new micro-industries have sprung up to serve the super-rich.
“Ultra-high-net-worth psychologist”, “vineyard acquisition expert”, “single-client centers”, and “generational wealth transfer” are just a few exemplary niches.
Yes, guru Naval preaches: “Impatience with actions, patience with results.” But when you study what successful entrepreneurs actually do, you notice most are incredibly impatient when it comes to seeing results. They kill projects fast.
You can often feel shortly after the launch of something new if there’s something there. Most of the time, there isn’t. And spending more time on the project will not make any difference.
To quote Danny Postma: “You can sense a success story when it’s happening. […] You can beat a dead horse as long as you want, but it won’t come back alive.”
So it’s important to kill projects that don’t get any traction fast. Otherwise, you will miss out on much better opportunities simply because you’re too busy.Some people wonder if I should give it more time. Maybe. But any time I try to force an idea it doesn't work. My most succesful projects get _immediate_ traction. Trying out a lighter 'touch' with project ideas like this. Test. Move on. Repeat.OK it's been 3 hours and zero sales. Shutting down the payment link. Saved a lot of time building something nobody wants. Feel free to copy the HTML/CSS from https://t.co/qPGwoYncXQ to implement it yourself (sign in for it to show up) https://t.co/T6ZzpuduMiMarc Köhlbrugge @marckohlbrugge
💸 Revenue Signals
“Batteries (an app I had developed 3 years ago) has had a very good month ($5995)” - Rony Fadel
Simple Analytics is now at $16677 MRR. (“The privacy-first Google Analytics alternative.“)
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The closest thing to the "Nike" of baby diapers - my wife is all in on these premium diapers for our child. She raves about them: https://www.coterie.com/