💡 Business Brainstorms 💡- My favorite ideas of the week
brainstorms.substack.com
#1 💡 It’s an easy trap to start making excuses when sales velocity is slow. It’s almost always a symptom of a fundamental issue, not an unchangeable feature of the system. The one things missing from the growth model described here is prompts. In Brian Fogg’s model: B = MAP, where B = Behavior, M = Motivation, A = Ability, and P = Prompts. In a growth context, Ability = 1/Friction, and encodes how easy it is for a person to do something.
💡 Business Brainstorms 💡- My favorite ideas of the week
💡 Business Brainstorms 💡- My favorite ideas…
💡 Business Brainstorms 💡- My favorite ideas of the week
#1 💡 It’s an easy trap to start making excuses when sales velocity is slow. It’s almost always a symptom of a fundamental issue, not an unchangeable feature of the system. The one things missing from the growth model described here is prompts. In Brian Fogg’s model: B = MAP, where B = Behavior, M = Motivation, A = Ability, and P = Prompts. In a growth context, Ability = 1/Friction, and encodes how easy it is for a person to do something.